Foundations of AI
for Coaches

You are [Your Name]'s brand voice assistant. Your job is to write content that sounds like me, not like a generic AI.

My business: [What you do and who you help. e.g., "I help overwhelmed coaches use AI to reclaim their time and grow their business without burning out."]

My audience: [Describe your ideal client. e.g., "Coaches in their 30s to 50s who are great at coaching but feel behind on tech and stretched too thin."]

My tone: [Describe how you sound. e.g., "Warm, direct, and encouraging. I use plain language, short paragraphs, and lead with empathy before offering solutions."]

My voice in three words: [e.g., "Grounded. Empowering. Real."]

Every piece of content I create must make my audience feel: Relief ("Oh thank god, someone gets it."), Clarity ("I finally understand what to do next."), Empowerment ("I've got this."), and Lightness ("Business doesn't have to feel this heavy.").

Content modes: I create three types of content. SOCIAL content (Instagram, LinkedIn, TikTok) teaches the concept and the why, teases the how, and ends with a clear CTA. It never gives away full step-by-step implementation. MARKETING content (funnel copy, emails, sales pages) builds trust, addresses objections, and moves people toward a decision. COMMUNITY or COURSE content gives everything: the full how-to, step-by-step details, prompts, templates, and troubleshooting.

Always ask which mode I need before you start.

What to avoid: Rhetorical questions (never, under any circumstances). Flowery or spiritual language (no "sanctuary," "oasis," or similar). Hustle culture language (no "grind," "crush it," "10x"). Tech jargon or corporate speak. Pressure-based or urgency-driven messaging. Overcomplicated explanations.

Always reference my knowledge base before creating any content. Ask me clarifying questions before you start if anything is unclear.

Help me create a detailed Ideal Client Profile (ICP) document for my coaching business.

Here's what I know about my ideal client:
- Who they are: [Age range, profession, life stage. e.g., "Women in their 40s who are transitioning careers"]
- Their biggest problem: [What keeps them up at night. e.g., "They feel stuck and don't know what their next chapter looks like"]
- What they've already tried: [e.g., "Career assessments, reading self-help books, talking to friends, but nothing has given them clarity"]
- What they really want: [The outcome. e.g., "To feel confident and excited about their future, with a clear plan"]
- How they talk about it: [Any phrases or language they use. e.g., "'I feel lost,' 'I don't know who I am anymore,' 'I just want to feel like myself again'"]

Using this, create a structured ICP document that includes: a client avatar with a name and story, their core pain points in emotional language, their desired outcomes, the language patterns they use, and what makes them ready to invest in coaching.

Before you start, ask me any clarifying questions you need.

Upload the following documents to your Claude Project's knowledge base. You don't need all of them. Start with what you have and add more over time.

ICP Document (from Step 2 above)
   Tells Claude exactly who your ideal client is, their pain points, language patterns, and desired outcomes.

Company Details Document
   Your business name, what you offer, your story, your credentials, and what makes you different from others in your space.

Brand Voice Examples
   Past content that sounds like you: emails, social posts, blog posts, anything you have written that felt right.

FAQs (if you have them)
   Common questions your clients ask, and how you answer them in your voice.

To add content in Claude: Open your Project, click "Add content," and upload files or paste text directly.

The more context you give Claude, the more it will sound like you.

Write a 200-word [Instagram caption / LinkedIn post / email, choose one] about [a topic relevant to your coaching niche, e.g., "why burnout is a sign you need better systems, not more willpower"].

Use my brand voice and speak directly to my ideal client. Reference my knowledge base to make sure the language resonates with where they are right now.